No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

A Poland-based marketing technology company just announced a U$ 5.3 million investment to fuel their ambitions of building a marketing one-stop-shop for e-commerce.

There are two key characteristics that make the e-commerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

“Data is the new oil” is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).

In the previous part, we’ve briefly described the idea behind edrone AVA: a virtual assistant speaking the same way as a biological one. To speak – so simple, right? Looking at Siri clumsiness, we might get quite another impression.

While trying to overleap competition, there is usually no point in desperate trials of doing something the same way but faster, better because it’s at least problematic, especially when you are developing your product in many directions.

National Centre of Research and Development announced verdicts of the “quick path” competition. edrone as one of the winners will receive a grant for the R & D project worth 12 591 156.25 PLN aiming towards research NLU technology, with particular emphasis on e-commerce and Voice Commerce.

We have briefly described the true meaning of on-site marketing recently. That was the theory, but still, it’s good to turn it into practice, isn’t it? To the point! In the following article, we’ll lean over use-cases and decide which on-site option will be the best for them. Let’s do it!

I would like to confess something. The following text was meant to be a click-bait-guide with protips for banners usage. However, while researching for it, I quickly faced the question: what on-site marketing really is? We all know it… do we?

Exclusive and renowned Brand. More than 70 salons in Poland, hundreds of thousands of clients registered in CRM, six hundred hairdressers. Operational booking system ready for scheduling all clients, but there is a catch. All of the saloons are closed because of COVID. What we gonna do now?

For many, our recently introduced feature, which supports automatic conversion of images into WebP format, might not seem very exciting as it should from the beginning. An Image is just an image — it has to catch the eye, inform, and look stunning — right?

Understanding the importance of customer care in the digital age and how you can improve your eCommerce with it is a game-changer for your business.