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E-commerce transfer-friendly: Let’s talk about WebP

For many, our recently introduced feature, which supports automatic conversion of images into WebP format, might not seem very exciting as it should from the beginning. An Image is just an image — it has to catch the eye, inform, and look stunning — right?

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The state of e-commerce

The challenges we’re facing should not, at any point, shadow the light of hope and calmness. At edrone, we strongly believe that the existence and the work of e-commerces throughout the world are proving to be a safe haven for our most valuable asset: health.

Master your target audiences

Every advertising ecosystem is different, and each of them has distinct possibilities for reaching their audience. Each of them has its advantages and disadvantages.

B2B or B2C? Why not both?

Let’s welcome a new customer on board — Leifheit! This German brand is best known for their household products which they have been selling through distributors in a B2B model since 1959. After 60 years, they have started to sell their products directly to consumers through their online store, adding a new distribution channel to […]

Do you know what your champions think?

The RFM methodology allows us to easily understand customers based on their purchasing behavior, although its biggest advantage is in the easiness of creating communications and campaigns for selected segments. When analyzing customers with the use of this method we take into consideration three values: Recency meaning the time since the last purchase, Frequency which […]

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The administrator of your personal data is edrone LLC. We will handle your contact details in line with our Privacy Policy.