Brand differentiation: 4 effective strategies for your e-commerce

Banner for e-commerce can be used as a marketing tool onsite alongside pop-ups and product recommendations.

As the world we lie in is soaking in data, there is no shock that businesses of all sizes are relying on AI’s industry achievements. E-commerce is no exception since it is nested in digital and driven by numerous data points, which is fuel for Artificial Intelligence.

For the longest time, technological advances seemed intimidating for many industries including e-commerce. Adapting to a tool meant getting hours and hours of training for using a technical domain that we don’t know anything about. 

With Custom Flows, you will freely decide about the frequency of your outgoing communication and its personalization. A quick way to ensure that your messages will engage the recipients as much as possible!

Ta-da! Here it is. Your very own e-commerce. What’s the next stage? Time to advertise it! How is this done, where to get started, what not to overlook and which social media channels will prove useful? 

In theory, every marketer knows the secret of conversion rate growth — personalized in-time communication relevant to customers’ needs. But in practice?

See how to use Tik Tok for e-commerce and increase sales in your virtual store.

Customer retention should be at the top of any e-commerce owner’s or manager’s list because loyal customers are much cheaper than new customers. To maintain this relationship, there are several marketing tools including emails to inactive customers.

The metaverse can be the next step for your e-commerce, as the platform offers personalization, proximity to the customer, and a unique shopping experience, through artificial intelligence and 3D features.

Black Friday is about to knock on our door – this year, it will fall on 25 November. Shopaholics are already in their starting blocks in anticipation of attractive discounts and promotions!

What is marketing automation? It can be defined as conducting marketing and sales activities by means of software in order to streamline and optimize processes.

According to the World Health Organization, around 15% of the world’s population experience some sort of disability – that currently amounts to more than 1 billion people!