3 ways Marketing Automation can improve customer experience

In theory, every marketer knows the secret of conversion rate growth — personalized in-time communication relevant to customers’ needs. But in practice?

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10 email examples for inactive customers

Customer retention should be at the top of any e-commerce owner’s or manager’s list because loyal customers are much cheaper than new customers. To maintain this relationship, there are several marketing tools including emails to inactive customers.

Accessibility in e-commerce

According to the World Health Organization, around 15% of the world’s population experience some sort of disability – that currently amounts to more than 1 billion people!

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What is Social Proof and how to apply it in E-Commerce

Persuasion is a tricky subject – after all, no one likes to be manipulated. However, like it or not, we are all influenced in some way or another all the time. One of the ways we are influenced is through a concept called Social Proof.

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