Customer retention should be at the top of any e-commerce owner’s or manager’s list because loyal customers are much cheaper than new customers. To maintain this relationship, there are several marketing tools including emails to inactive customers.
The metaverse can be the next step for your e-commerce, as the platform offers personalization, proximity to the customer, and a unique shopping experience, through artificial intelligence and 3D features.
Black Friday is about to knock on our door – this year, it will fall on 25 November. Shopaholics are already in their starting blocks in anticipation of attractive discounts and promotions!
What is marketing automation? It can be defined as conducting marketing and sales activities by means of software in order to streamline and optimize processes.
Leifheit has been selling household essentials for more than 60 years. These include accessories for cleaning, ironing, cooking and storage. The store has everything a customer may need to keep their home tidy and comfortable.
According to the World Health Organization, around 15% of the world’s population experience some sort of disability – that currently amounts to more than 1 billion people!
Many brands sink insane budgets into paid advertising and bear little from it. And to make matters worse, paid advertising will only get more expensive.
You need to innovate to compete against competitors with seemingly bottomless ad budgets. Packvertising is one of these innovative methods.
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The fashion industry is one of the most competitive markets. The Mosquito quickly became aware of this when the brand faced the challenges presented by the rapidly developing e-commerce sector.
Persuasion is a tricky subject – after all, no one likes to be manipulated. However, like it or not, we are all influenced in some way or another all the time. One of the ways we are influenced is through a concept called Social Proof.
Nemira online bookshop, in partnership with edrone, has succeeded in meeting one of its biggest challenges. The company has achieved the near impossible task of recreating the magical atmosphere of a stationary bookshop in an online setting.
Today’s e-commerce market requires e-store business owners to demonstrate inventiveness and always be one step ahead of the competition. To succeed in this industry, it is obligatory to know how to effectively attract customers and encourage them to make a purchase.
Email marketing is one of the most effective ways of contacting customers. It is estimated that by 2025 email will be used by more than 4.5 billion people.
Abandoned shopping carts are defined as a situation where a customer adds products to the shopping cart but, for some reason, fails to pay for the purchase and leaves the website.
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