20+ marketing automation scenarios
Set them in minutes, then watch all your online store metrics move in the right direction
Recover abandoned carts
Stop losing sales!
Send automatic abandoned cart reminders to make sure every “add to cart” becomes a purchase.
Increase order values
Take advantage of personalization
Send automated emails with cross-selling recommendations based on product categories or let our machine learning algorithms determine what to suggest.
Increase customer retention
Give customers a reason to return
Deploy an automated loyalty program and reactivate those who haven’t visited you for some time using the restore customers scenario.
Increase purchase frequency
Engage and drive traffic
Send after-sale messages to minimize the time between shopping sessions and use the wishlist scenario to let customers know when the products they are waiting for are back in stock.
Convert visitors into customers
Get the most out of each visit
Use automated messaging to remind customers what they viewed along with smart recommendations for other items. Use custom email funnels for new subscribers to make their first purchase.
Discover how our automated scenarios deliver more traffic, more engagement and more sales to your e-commerce
Forge your own conversion path with customized automations
Multi-branched customer journeys that react to each interaction with your store
The starting point can be as generic as subscribing to your newsletter or as specific as viewing a particular product. After that, you can easily build the customer journey to make sure all paths lead to the same destination: more conversions!
Easy to create, edit and monitor
Real-time audience estimations in each step
Unlimited segmentation possibilities
One-size-fits-all emails don’t fit anybody
Personalize your emails automatically
Add dynamic elements to behavior-triggered automated messages and rest assured you always show the right products to the right customers at the right time.
Personalized product recommendations
Fully customizable emails
average increase in conversion rates in comparison to non-automated emails.
The marketing automation tools you need to turbocharge your e-commerce are a click away
Convert visitors into subscribers and customers
Don’t let prospects come and go without at least saying hi!
Use pop-ups to make a great first impression and grow your subscriber base automatically.
Welcome, Exit, Action and Recommendation Pop-ups
Seamless integration with automation scenarios
20+ fully customizable templates
Rated by customers worldwide as the Pop-Up Builder with
the Best Usability
Engage visitors while they are browsing your store
Place static or animated banners anywhere on your website
edrone’s Web Layers help you highlight your best deals, collect new subscribers and convert visitors into paying customers.
Immune to pop-up blockers
Easy, no-code setup
Flexible positions, animation styles, and design
Track all the important metrics of your e-commercein real-time
edrone’s Dashboards allow you to keep an eye on your KPIs and generate actionable PDF reports
With edrone, we are able to engage with our clients in a meaningful way offering personalized product recommendations as if they were being given by a close friend.
Executive Director at Nemira
94%average satisfaction rating in the Marketing Automation category on G2.com
Start with a free demoLet’s talk about edrone
finish with a new & improved online store
Frequently Asked Questions
What is marketing automation?
Marketing automation is a set of tools and strategies that allow companies to automate and optimize marketing processes, such as email campaigns, content management, and data analytics. This allows them to engage customers more effectively, personalize communications, and increase the effectiveness of marketing efforts.
How does marketing automation work?
Marketing automation relies on the automation of marketing processes using specialized software. It involves collecting customer data, segmentation, creating personalized campaigns, automating activities (such as sending emails), and analyzing results. It helps save time, increase the efficiency of the actions taken, and personalize communications accordingly.
What are the benefits of marketing automation?
Marketing automation is a tool that allows companies to save time, increase efficiency, personalize communication with customers, and analyze campaign results, resulting in a significant increase in customer engagement and the effectiveness of marketing efforts.
How long does it take to implement a marketing automation system?
The time it takes to implement a marketing automation system depends on various factors, such as the size of the company, the sophistication of the marketing automation system and the quality of prepared data. It can range from a few months to more than a year. The key is to carefully plan and tailor the implementation process to the specific needs of a given company.
What is the right number of marketing automation scenarios?
The right number of marketing automation scenarios depends primarily on the needs of a given company and its size. Too much automation can effectively scare away customers, while too little can burden employees and increase work time. It’s crucial to find a balance and tailor a company’s level of automation to its specific needs and strategy. According to data from our clients, 6+ implemented scenarios resulted in a 60% increase in revenue.
How to check whether marketing automation is having an effect?
To evaluate the effects of marketing automation:
- Set goals.
- Monitor metrics such as conversions and revenue.
- Compare results before and after implementation.
- Check segmentation and personalization.
- Collect customer feedback.
- Use A/B testing.
- Evaluate long-term benefits and ROI.
In which online stores is it worth using marketing automation?
Marketing automation is worth using in online stores, including clothing, grocery, electronics, furniture, sporting goods, gardening, beauty, pets, books, jewelry, and many others. Marketing automation helps personalize offers and manage campaigns and customer relationships, regardless of the type of store. The key, however, is to tailor it to your company’s specific needs and goals.
Can I use marketing automation in a small business?
Yes, marketing automation also works for small businesses. It saves time, increases the efficiency of marketing activities, personalizes customer communications, and helps increase activities in scale. This is especially important for companies with limited resources. The key is to tailor marketing automation tools to your company’s specific needs and goals.