Marketing Automation

Use advanced e-commerce Marketing Automation to save time and drive sales! Take advantage of edrone’s automation features to increase order values, purchase frequency, and customer retention from the very first month – all automatically.

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20+ marketing automation scenarios

Set them in minutes, then watch all your online store metrics move in the right direction

Recover abandoned carts

Stop losing sales!

Send automatic abandoned cart reminders to make sure every “add to cart” becomes a purchase.

Increase order values

Take advantage of personalization

Send automated emails with cross-selling recommendations based on product categories or let our machine learning algorithms determine what to suggest.

Increase customer retention

Give customers a reason to return

Deploy an automated loyalty program and reactivate those who haven’t visited you for some time using the restore customers scenario.

Increase purchase frequency

Engage and drive traffic

Send after-sale messages to minimize the time between shopping sessions and use the wishlist scenario to let customers know when the products they are waiting for are back in stock.

Convert visitors into customers

Get the most out of each visit

Use automated messaging to remind customers what they viewed along with smart recommendations for other items. Use custom email funnels for new subscribers to make their first purchase.

Discover how our automated scenarios deliver more traffic, more engagement and more sales to your e-commerce

Book a free demo

Custom Flows

Take care of customers at every stage of the sales funnel...

...and tailor the way you communicate to their preferences

Newsletter signup, product browsing, and even cart abandonment. Every opportunity is good to get in touch with customers. Automate messages sent via email, SMS or WhatsApp and watch your conversions soar.

Easy to create, edit and monitor

Real-time audience estimations in each step

Unlimited segmentation possibilities

Email Personalization

One-size-fits-all emails don’t fit anybody

Personalize your emails automatically

Add dynamic elements to behavior-triggered automated messages and rest assured you always show the right products to the right customers at the right time.

Personalized product recommendations

Dynamic coupons

Fully customizable emails


average increase in conversion rates in comparison to non-automated emails.

The marketing automation tools you need to turbocharge your e-commerce are a click away

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Convert visitors into subscribers and customers

Don’t let prospects come and go without at least saying hi!

Use pop-ups to make a great first impression and grow your subscriber base automatically.

Welcome, Exit, Action and Recommendation Pop-ups

Seamless integration with automation scenarios

20+ fully customizable templates

Rated by customers worldwide as the Pop-Up Builder with

the Best Usability

Source: G2.com

Web Layers

Engage visitors while they are browsing your store

Place static or animated banners anywhere on your website

edrone’s Web Layers help you highlight your best deals, collect new subscribers and convert visitors into paying customers.

Immune to pop-up blockers

Easy, no-code setup

Flexible positions, animation styles, and design

Track all the important metrics of your e-commercein real-time

edrone’s Dashboards allow you to keep an eye on your KPIs and generate actionable PDF reports

With edrone, we are able to engage with our clients in a meaningful way offering personalized product recommendations as if they were being given by a close friend.

Catalina Nicolau

Executive Director at Nemira

94%average satisfaction rating in the Marketing Automation category on G2.com

G2: Top 50 commerce products 2022

Start with a free demo
finish with a new & improved online store

Let’s talk about edrone

Frequently Asked Questions

What is marketing automation?

Marketing automation is a set of tools and strategies that allow companies to automate and optimize marketing processes, such as email campaigns, content management, and data analytics. This allows them to engage customers more effectively, personalize communications, and increase the effectiveness of marketing efforts.

How does marketing automation work?

Marketing automation relies on the automation of marketing processes using specialized software. It involves collecting customer data, segmentation, creating personalized campaigns, automating activities (such as sending emails), and analyzing results. It helps save time, increase the efficiency of the actions taken, and personalize communications accordingly.

What are the benefits of marketing automation?

Marketing automation is a tool that allows companies to save time, increase efficiency, personalize communication with customers, and analyze campaign results, resulting in a significant increase in customer engagement and the effectiveness of marketing efforts.

How long does it take to implement a marketing automation system?

The time it takes to implement a marketing automation system depends on various factors, such as the size of the company, the sophistication of the marketing automation system and the quality of prepared data. It can range from a few months to more than a year. The key is to carefully plan and tailor the implementation process to the specific needs of a given company.

What is the right number of marketing automation scenarios?

The right number of marketing automation scenarios depends primarily on the needs of a given company and its size. Too much automation can effectively scare away customers, while too little can burden employees and increase work time. It’s crucial to find a balance and tailor a company’s level of automation to its specific needs and strategy. According to data from our clients, 6+ implemented scenarios resulted in a 60% increase in revenue.

How to check whether marketing automation is having an effect?

To evaluate the effects of marketing automation:

  • Set goals.
  • Monitor metrics such as conversions and revenue.
  • Compare results before and after implementation.
  • Check segmentation and personalization.
  • Collect customer feedback.
  • Use A/B testing.
  • Evaluate long-term benefits and ROI.

In which online stores is it worth using marketing automation?

Marketing automation is worth using in online stores, including clothing, grocery, electronics, furniture, sporting goods, gardening, beauty, pets, books, jewelry, and many others. Marketing automation helps personalize offers and manage campaigns and customer relationships, regardless of the type of store. The key, however, is to tailor it to your company’s specific needs and goals.

Can I use marketing automation in a small business?

Yes, marketing automation also works for small businesses. It saves time, increases the efficiency of marketing activities, personalizes customer communications, and helps increase activities in scale. This is especially important for companies with limited resources. The key is to tailor marketing automation tools to your company’s specific needs and goals.

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