Take good care of your most precious asset – your customers! edrone’s CRM system helps you understand your clients and maximize their satisfaction by providing excellent support
Dashboard in edrone’s CRM system gives you the big picture of how your contacts database is evolving over time.
Customer Profile
Have a 360° view of every customer, updated in real time
Leverage customer data to send precisely targeted offers, provide better service, and maximize sales.
Each customer interaction with your brand, from viewing a product to opening an email, is a clue about who they are and how they shop. edrone organizes all pieces of the puzzle in one place.
On-site and off-site interactions timeline
GDPR-compliant
One click to send a message, edit, unsubscribe or delete
91%
of consumers are more likely to shop with brands who recognize and remember their customers and provide them with relevant offers.
Source: Accenture
Advanced segmentation
Contact segmentation optimized for conversions
From tags to shopping behavior to RFM Analysis - split your audience in any way you need.
Take advantage of a wide range of segmentation possibilities to make sure your messages always feel personal and relevant.
RFM Analysis
Interactions with product categories
Standard or custom options
Share everything you need toand no more than you want to
edrone Workspace allows you to manage access permissions and assign user roles across your team
Dashboard
Inbox
CRM
Engagements
Onsite
Advertisement
Reports
Settings
Support
Manager
Full admin permissions
Customer Support
Team member with limited access
Marketing
Team member with limited access
The platform allows you to grow your brand and learn more about your customers. We are gaining knowledge about our customers and their purchasing choices. This allows us to better create offers and sales strategy.
Weronika Kwiatowska
Brand Manager at Polemika
Build better relationships with customers usingone of the highest-ranking CRM platforms in the world
CRM (Customer Relationship Management) is a customer relationship management system that helps companies track customer interactions, collect customer data, and improve communication. It is used to better understand customer needs, personalize services, and build strong and lasting relationships.
How much does it cost to implement a CRM system?
The price of implementing marketing automation can vary depending on the size of the company, its needs, and the solutions chosen. For small businesses, it can cost from a few thousand PLN per month, while for larger companies, the price can be tens of thousands of PLN per month. The final price depends on a number of factors, such as the tools chosen, the scope of implementation, and the degree of customization to suit the company’s individual requirements.
What are the benefits of using CRM?
The benefits of using CRM (Customer Relationship Management) include:
Improved customer relationship management.
Personalization of communication with customers.
More efficient generation and processing of leads.
Increased customer loyalty.
Improved effectiveness of marketing activities.
Scalability of customer service.
Tracking and analyzing customer data.
Facilitation of contact management and customer interaction history.
How to ensure the security of customer data in CRM?
To ensure the security of customer data in CRM:
Use advanced data protection tools.
Update your CRM software regularly.
Grant access only to authorized individuals.
Encrypt data and use secure communication protocols.
Use password and authorization policies.
Conduct regular security audits.
Educate employees on data security.
Back up data regularly.
How to effectively segment customers in CRM?
To effectively segment customers in CRM:
Define your goals: Determine why you want to segment and what goals you want to achieve.
Collect data: Collect customer data, such as purchase history, preferences, behavior, and demographics.
Define segmentation criteria: Select the criteria along which you want to segment customers, such as age, location, shopping behavior.
Use CRM tools: Use CRM features to filter data and create segments.
Personalize communications: Tailor communications and offers to the needs and preferences of each segment.
Monitor and adjust: Regularly analyze results and adjust segmentation as needed.
How can CRM be used to improve customer service?
To use CRM to improve customer service, you can:
track any customer’s history of interaction with the store’s website
automate service processes,
personalize communications,
schedule regular interactions with customers,
create a customer knowledge base,
analyze data to identify areas for improvement.
CRM helps understand and respond to customer needs, which improves service satisfaction and builds lasting relationships.
How to check whether a CRM system is delivering results?
To see if a CRM system impacts sales, start by setting goals, monitor key performance indicators (KPIs), compare results before and after implementation, analyze data, gather feedback from the team and customers, and consider long-term benefits. This allows you to assess the impact of CRM on operations and adjust your strategy if necessary.
Which CRM is suitable for a small business?
When choosing a CRM for a small business, several key features are a must. First, a CRM system for small businesses should be easy to use so that all employees can use it without difficulty. It should be scalable to adapt the CRM to the changing needs of the company.
In addition, functions such as contact management, marketing automation, and customer service can be easily customized to meet the company’s needs. It is also essential to be able to integrate the CRM system with other tools in use to facilitate work and ensure data consistency.
The CRM should also offer adequate security features, such as data encryption. It is worth paying attention to the cost of implementation and subscription so that it can fit into the company’s budget. Technical support, mobility, analytics, and reporting are other CRM features to keep in mind.
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