To increase traffic to your online store website, you can take a number of different actions: use push notifications, send email and SMS campaigns, optimize the site for SEO, maintain a blog with expert articles, use paid ads regularly, or engage on social media. Monitoring data, working with media and acquiring backlinks, offering discounts and promotions, and improving the user experience on the site are also vital.

To implement cross-selling and up-selling in an online store, analyze the products offered. Then, match recommendations to customer preferences and place these recommendations on the product page and shopping cart. It is crucial to make the CTA messages clear and compelling and to offer special discounts and promotions to customers. Marketing automation, data analysis, and proper team training can help implement these strategies effectively. Attention to the quality of the products offered and avoiding pushiness in approaching customers also play a significant role.

Offering discounts and promotions is an effective marketing tool in a variety of situations, such as holidays, special occasions, seasonal sales slumps, launching new products or services, company anniversaries, cleaning out warehouses, building customer loyalty, responding to competitors’ actions, achieving marketing goals, and so on. However, it is worth carefully considering the strategy of these promotions and the ultimate impact on the company’s net income.

The customer experience in an online store influences purchases, and a positive experience can significantly increase customer loyalty and the number of conversions. Key aspects include site navigation, loading speed, customer reviews, data security, product availability, differentiated payment methods, customer service quality, personalization, return policy and responsiveness on mobile devices.

Email marketing is a strategy for promotion and communication via email. It is worth using to communicate product information, offers, and store news, and to increase engagement among customers. Email marketing is an effective tool for reaching customers in a direct and personalized way, which can be highly effective in generating sales and building loyalty.

To recover abandoned shopping carts, you need to implement a well-thought-out retargeting and customer communication strategy. You should also use the Abandoned Carts scenario from edrone, which works as follows: a customer abandons a shopping cart in an online store. The system automatically sends him a personalized email reminder and displays ads for products left in the shopping cart, on other websites. Based on the customer’s response, edrone learns from the customer’s behavior, allowing it to optimize future marketing campaigns.   

Tailor your offer to customers’ needs and interests, offering attractive discounts, free delivery, and returns. Create a loyalty program, encourage customers to leave reviews, and organize discounts and promotions. Make sure the shopping process is short, simple, and intuitive. Accept different payment methods, use remarketing campaigns, create accurate product descriptions, and enhance them with high-quality photos.