Is brand differentiation possible under the current market conditions? Our answer: it is indispensable!
Are you starting up your first eCommerce business? Excellent! At this stage some industry terms might be incomprehensible to you or you have not learned about them yet.
Valentine’s Day, a holiday celebrated by lovers, is upon us. It’s also worth mentioning (particularly for eCommerce owners) that this day generates impressive revenues for online shops.
Christmas Eve. That beautiful day when we all sit down at the Christmas table, drink warm tea, eat all this delicious food, argue a bit about politics and the new Netflix series, and, of course, start to ask what’s going on with who.
Shein has become the biggest online-only fashion brand on the planet. How did they accomplish this and what can we learn from them?
Black Friday is fast approaching! On November 26, shopaholics will be able to hunt for the price reductions and discounts lurking in every corner!
“Data is the new oil” is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).
Every advertising ecosystem is different, and each of them has distinct possibilities for reaching their audience. Each of them has its advantages and disadvantages.