Marketing automation

With Custom Flows, you will freely decide about the frequency of your outgoing communication and its personalization. A quick way to ensure that your messages will engage the recipients as much as possible!

In theory, every marketer knows the secret of conversion rate growth — personalized in-time communication relevant to customers’ needs. But in practice?

What is marketing automation? It can be defined as conducting marketing and sales activities by means of software in order to streamline and optimize processes.

Many brands sink insane budgets into paid advertising and bear little from it. And to make matters worse, paid advertising will only get more expensive.
You need to innovate to compete against competitors with seemingly bottomless ad budgets. Packvertising is one of these innovative methods.

Today’s e-commerce market requires e-store business owners to demonstrate inventiveness and always be one step ahead of the competition. To succeed in this industry, it is obligatory to know how to effectively attract customers and encourage them to make a purchase.

Email marketing is one of the most effective ways of contacting customers. It is estimated that by 2025 email will be used by more than 4.5 billion people.

Abandoned shopping carts are defined as a situation where a customer adds products to the shopping cart but, for some reason, fails to pay for the purchase and leaves the website.

If you want your email marketing email campaigns to be more effective and get better results, you should first build or extend your mailing list.

Are you starting up your first eCommerce business? Excellent! At this stage some industry terms might be incomprehensible to you or you have not learned about them yet.

Valentine’s Day, a holiday celebrated by lovers, is upon us. It’s also worth mentioning (particularly for eCommerce owners) that this day generates impressive revenues for online shops.

Can we imagine today’s world without the Internet, computers, laptops and mobile devices? They are an almost inseparable part of our everyday reality. Year after year, new records are being broken in terms of user online activity.

The road from the first visit to your shop to total customer loyalty is long and sometimes difficult to travel. You can’t always manage to keep users and they often stop after just a single visit to your site.