Marketing automation

Even items you don’t normally associate with eCommerce can dramatically boost their sales through the tools the Marketing Automation makes available

eCommerce is a hyper-competitive field, so it doesn’t take much to lose a potential client to another site with a better customer experience. That’s why every single aspect of your online store needs to be perfected to your buyers’ convenience: from the main page’s design to the milliseconds it takes for a product picture to […]

Abandoned carts are one of those few eCommerce problems that haven’t been completely solved yet. But you do have options!

Black Friday is fast approaching! On November 26, shopaholics will be able to hunt for the price reductions and discounts lurking in every corner!

Consumer electronics are the perfect showcase for everything marketing automation can do.

Even a modest ecommerce operation involves lots of moving parts.

Marketing Machine is our trademark for sets of recommendation algorithms that are easy to implement in every eCommerce. They rely on various, sometimes simple, yet efficient recommendation methods, turning each shop into a “Marketing Machine”.

One of the many views regarding the philosophy of the mind is called „psychophysical dualism.” It was especially present in the texts of Descartes and postulated the separation of the psychological aspect of humanity from its physicality.

When you first use a powerful marketing automation tool like edrone, you might be surprised to learn about the incredible variety of ways you suddenly have to engage with customers.

Without established authentication protocols, your brand’s communication is much easier to forge, exposing you and your customers to hacking and phishing attacks.

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.