Marketing automation

Abandoned carts are one of those few eCommerce problems that haven’t been completely solved yet. But you do have options!

Black Friday is fast approaching! On November 26, shopaholics will be able to hunt for the price reductions and discounts lurking in every corner!

Consumer electronics are the perfect showcase for everything marketing automation can do.

Even a modest ecommerce operation involves lots of moving parts.

Marketing Machine is our trademark for sets of recommendation algorithms that are easy to implement in every eCommerce. They rely on various, sometimes simple, yet efficient recommendation methods, turning each shop into a “Marketing Machine”.

One of the many views regarding the philosophy of the mind is called „psychophysical dualism.” It was especially present in the texts of Descartes and postulated the separation of the psychological aspect of humanity from its physicality.

When you first use a powerful marketing automation tool like edrone, you might be surprised to learn about the incredible variety of ways you suddenly have to engage with customers.

Without established authentication protocols, your brand’s communication is much easier to forge, exposing you and your customers to hacking and phishing attacks.

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

There are two key characteristics that make the eCommerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

“Data is the new oil” is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).