The road from the first visit to your shop to total customer loyalty is long and sometimes difficult to travel. You can’t always manage to keep users and they often stop after just a single visit to your site.

These days, everything is about improving, changing, protecting, examining or reinventing the “customer experience”. No one was talking about this just a few years ago so where did it come from and what’s it all about?

Tracking your customer acquisition costs (CAC) and customer lifetime value (CLV) may not be the most glamorous part of your marketing efforts but they have a fundamental impact on your bottom line.

When you first use a powerful marketing automation tool like edrone, you might be surprised to learn about the incredible variety of ways you suddenly have to engage with customers.

Imagine if the title of this post was “The Secret to Success”! It would sound cliche, right? Every time we hear someone saying that they know “the secret” to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.

Everyone once heard that “knowledge is power”. That’s not true — as many other popular saying that we keep repeating without at least reflect on it. Knowledge is potential power. That’s it! Power derives from the application of what we know. Therefore, “Applied knowledge is power!”. Yes, it is.

Understanding the importance of customer care in the digital age and how you can improve your eCommerce with it is a game-changer for your business.

Each customer is, at the same time, different and unique. Why, then, treat all your customers „like everyone else” by sending generic and mass messages?

Every advertising ecosystem is different, and each of them has distinct possibilities for reaching their audience. Each of them has its advantages and disadvantages.

The RFM methodology allows us to easily understand customers based on their purchasing behavior, although its biggest advantage is in the easiness of creating communications and campaigns for selected segments. When analyzing customers with the use of this method we take into consideration three values: Recency meaning the time since the last purchase, Frequency which […]

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM.

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM.