Is brand differentiation possible under the current market conditions? Our answer: it is indispensable!

As the world we lie in is soaking in data, there is no shock that businesses of all sizes are relying on AI’s industry achievements. E-commerce is no exception since it is nested in digital and driven by numerous data points, which is fuel for Artificial Intelligence.

With Custom Flows, you will freely decide about the frequency of your outgoing communication and its personalization. A quick way to ensure that your messages will engage the recipients as much as possible!

Ta-da! Here it is. Your very own e-commerce. What’s the next stage? Time to advertise it! How is this done, where to get started, what not to overlook and which social media channels will prove useful? 

In theory, every marketer knows the secret of conversion rate growth — personalized in-time communication relevant to customers’ needs. But in practice?

The metaverse can be the next step for your e-commerce, as the platform offers personalization, proximity to the customer, and a unique shopping experience, through artificial intelligence and 3D features.

Black Friday is about to knock on our door – this year, it will fall on 25 November. Shopaholics are already in their starting blocks in anticipation of attractive discounts and promotions!

What is marketing automation? It can be defined as conducting marketing and sales activities by means of software in order to streamline and optimize processes.

Email marketing is one of the most effective ways of contacting customers. It is estimated that by 2025 email will be used by more than 4.5 billion people.

Abandoned shopping carts are defined as a situation where a customer adds products to the shopping cart but, for some reason, fails to pay for the purchase and leaves the website.

Can we imagine today’s world without the Internet, computers, laptops and mobile devices? They are an almost inseparable part of our everyday reality. Year after year, new records are being broken in terms of user online activity.

E-commerce is a hyper-competitive field, so it doesn’t take much to lose a potential client to another site with a better customer experience.