The metaverse can be the next step for your e-commerce, as the platform offers personalization, proximity to the customer, and a unique shopping experience, through artificial intelligence and 3D features.

Black Friday is about to knock on our door – this year, it will fall on 25 November. Shopaholics are already in their starting blocks in anticipation of attractive discounts and promotions!

What is marketing automation? It can be defined as conducting marketing and sales activities by means of software in order to streamline and optimize processes.

Email marketing is one of the most effective ways of contacting customers. It is estimated that by 2025 email will be used by more than 4.5 billion people.

Abandoned shopping carts are defined as a situation where a customer adds products to the shopping cart but, for some reason, fails to pay for the purchase and leaves the website.

Can we imagine today’s world without the Internet, computers, laptops and mobile devices? They are an almost inseparable part of our everyday reality. Year after year, new records are being broken in terms of user online activity.

eCommerce is a hyper-competitive field, so it doesn’t take much to lose a potential client to another site with a better customer experience. That’s why every single aspect of your online store needs to be perfected to your buyers’ convenience: from the main page’s design to the milliseconds it takes for a product picture to […]

Abandoned carts are one of those few eCommerce problems that haven’t been completely solved yet. But you do have options!

Even a modest ecommerce operation involves lots of moving parts.

It’s no secret that driving traffic to your site is a complex and costly process. Increase your revenue by selling more to existing customers!

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

Your eCommerce website is not only a catalog or an online product shelf. It’s a place where you can listen and talk to your visitors and communicate with them using a library of tools powered by modern technology.