Abandoned carts are one of those few e-commerce problems that haven’t been completely solved yet. But you do have options!

Even a modest ecommerce operation involves lots of moving parts.

It’s no secret that driving traffic to your site is a complex and costly process. Increase your revenue by selling more to existing customers!

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

Your e-commerce website is not only a catalog or an online product shelf. It’s a place where you can listen and talk to your visitors and communicate with them using a library of tools powered by modern technology.

You may not remember, but you have already been convinced to buy a product through cross-selling.

With the advent of social media and the enormous possibilities of advertising on these venues, many companies have turned their backs to Email Marketing — literally.

For lack a better word, the term „lead” is usually translated into Polish as a potential customer. Well, it’s not exactly the right term, because there are usually more potential customers than leads. What is a lead then, and what to do to make them become a customer?

As we all know, smartphones rule the mobile market today, and adjusting to it is nowadays in fact the necessity of virtually any company. There is no mercy!

If you were to ask randomly encountered people what is a pop up, the most common response (of course other than „Pop up? Never heard of it”) would be: „It’s an annoying popping up window”. Exactly.

Let anyone reading this article right now try to remember how many newsletters they have received today – and how much have they really memorized. Exactly. Newsletters are often repetitive, predictable and simply boring. It does not have to be like that.

Thanks to marketing automation we can save time, we can personalize the content sent to the customers, and we have the ability to perform activities such as product recommendations, which would not be possible without the help of technology. As a result, we can increase store sales and earn more money. Why should you automate […]