Many brands sink insane budgets into paid advertising and bear little from it. And to make matters worse, paid advertising will only get more expensive.
You need to innovate to compete against competitors with seemingly bottomless ad budgets. Packvertising is one of these innovative methods.

Persuasion is a tricky subject – after all, no one likes to be manipulated. However, like it or not, we are all influenced in some way or another all the time. One of the ways we are influenced is through a concept called Social Proof.

Today’s e-commerce market requires e-store business owners to demonstrate inventiveness and always be one step ahead of the competition. To succeed in this industry, it is obligatory to know how to effectively attract customers and encourage them to make a purchase.

Email marketing is one of the most effective ways of contacting customers. It is estimated that by 2025 email will be used by more than 4.5 billion people.

Abandoned shopping carts are defined as a situation where a customer adds products to the shopping cart but, for some reason, fails to pay for the purchase and leaves the website.

If you want your email marketing email campaigns to be more effective and get better results, you should first build or extend your mailing list.

Wondering how to optimize your website so that Google will display it in its top search results? Everyone is. The trick to effective SEO optimization is to keep up with all the changes browsers and search engines introduce. Unfortunately, there are a lot of them but it’s a challenge that can be met. After all, […]

Are you starting up your first eCommerce business? Excellent! At this stage some industry terms might be incomprehensible to you or you have not learned about them yet.

Less than two months in, we can already consider 2022 a great success for edrone! Yesterday, the G2 Best Software 2022 report was released and edrone took SECOND place in the Best Commerce Products category, ranking higher than PayPal or Shopify and other familiar brands.

Valentine’s Day, a holiday celebrated by lovers, is upon us. It’s also worth mentioning (particularly for eCommerce owners) that this day generates impressive revenues for online shops.

In the last part, we briefly described the AVA core idea. If you are still unfamiliar with it, consider starting with AVA: Our vision for the voice-based future of eCommerce, it will make this part easier to comprehend.

E-commerce is influenced by lots of trends. There’s always something new, something hot and something the experts say you must do to survive, which is often replaced with something else the following week.   With so much advice coming from every side, it can be hard to tell what you should listen to and what’s […]