Which version of the newsletter will “sell” more? An A/B test will help make the right decision. By designing the test, one should take into account the sample size, expected conversion, statistical significance level and measurement time. Learn more about what else is worth paying attention to when planning and administering tests.   What are […]

Your online store is a technology company and not a trading company! Buzz words such as customer intelligence, deep learning, big data, and machine learning are more or less the synonyms of artificial intelligence. All of them concern issues related to the processing of vast amounts of information that are available at our fingertips. Until […]

#CustomerSuccess is a series of interviews with the owners or managers of the largest and fastest growing eStores. The interviews are devoid of marketing noise so that the readers can learn first-hand how people working in eCommerce built their position and achieved success. In the interviews they reveal i.a. what they put emphasis on in […]

Today we are speaking with perhaps the youngest and most popular Polish clothing brand owner. Please welcome Mariusz Mac, the owner of Aloha From Deer. We talked with Mariusz about the UX of an online store, stationary stores and, of course, the success of printed sweatshirts.

A short story on how we managed to develop the first CRM for eCommerce that rocks! edrone is collecting and analyzing online store visitors and customers data. The plugin allows processing personal data in real time, in order to communicate with them through dynamic and personalized emails. So wake up an inactive loyalty program, VIP’s […]