What is GDPR and should we be afraid of it? GDPR is a general resolution on personal data protection. Its rather lengthy name is the Regulation (EU) No 2016/679 of the European Parliament and the Council dated 27th April 2016 on the protection of natural persons’ data in accordance with personal data processing regarding free movement […]

In 2014, Google paid over $400 million for Deep Mind Technologies, a London-based startup focused on the deep learning research. The company was working on creating a face recognition technology based on data sent…

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious?

Imagine that you don’t have to filter the content or the products that interest you every time you visit the website of your favorite store, but that instead a personalized site is automatically displayed. The ENTIRE SITE, and not just single product recommendations. Sounds good, right?

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence.

You are looking at suede shoes in an online store. You made your choice, thought it through and you are determined to buy. You add the product to the cart and see the information „Customers who had bought this product also bought…” with some pictures of recommended products.

We like to be afraid. And we like to complain a bit as well. We wring our hand on the decreasing popularity and utility of craft professions, regardless of our age we miss the days gone by – when people were kinder to each other and the grass was greener. STOP!

Let anyone reading this article right now try to remember how many newsletters they have received today – and how much have they really memorized. Exactly. Newsletters are often repetitive, predictable and simply boring. It does not have to be like that.

Thanks to marketing automation we can save time, we can personalize the content sent to the customers, and we have the ability to perform activities such as product recommendations, which would not be possible without the help of technology. As a result, we can increase store sales and earn more money. Why should you automate […]

Artificial intelligence is not fiction. It is already our reality and has been for a very long time. Its origins date back to the 1950s. How has it changed since then? Are computers able to teach themselves? What does a smartphone have to do with the landing on the moon, and could machines be smarter […]

If pop-ups have so far been associated with intrusive advertising, it’s time to change that way of thought, because they can be a very useful tool. Learn how to use popups to expand your newsletter database, as well as what Google thinks about them and how they affect eCRM. Probably most of us know what […]