Is it possible to create customized recommendations for e-store customers without personal contact? Yes, it is, thanks to artificial intelligence. Find out what machine learning is and how you can use it in your e-business. See that the latest technologies are at your fingertips. When shopping online, customers consult other users and compare the offers […]

Ignoring the knowledge of users visiting your e-store, you lose 90% of your revenue. Find out how to get to know your customers and use this knowledge to drive effective marketing and sales. Knowing the target audience is the basis for effective marketing. If you have an online store, you need to have knowledge about […]

Effectiveness hundreds of times higher than newsletter? Welcome to the world of the big data. This article shows what can be achieved by using a marketing automation system. React to customers’ behaviors in real time – such as viewed products or abandoned carts – and engage your clients. How to conduct effective marketing based on […]

Each email newsletter is sent in order to increase sales and the number of leads. They are a part of marketing strategy for every brand. If they are engaging, you will see growth in the number of readers and you will easily build an audience for your content.

We’ve taken the risk and decided to create a new product category, but at the same time we’ve opened ourselves to an incredible opportunity of entering the market with the first ever boxed SaaS solution for e-commerce. We’ve been tempted by the latter. “If you cannot be first in your category, setup a new category” […]

Do you want to finally reach customers who ignore newsletters? Are you tired of AdBlock and spam filters? We know how to solve this! Learn more about push notifications, that enable you to reach up to 76% of the users visiting your online store. Make your customers receive personalized messages tailored to their needs, and […]

Marketing Netflix would not be ashamed of! Learn what the phrase segment of one means and how you can use that knowledge in order to assist communication with your customers. Send newsletters precisely customised to their needs. The article discusses how to make recommendations to customers of an e-shop on the basis of purchases made […]

Which version of the newsletter will “sell” more? An A/B test will help make the right decision. By designing the test, one should take into account the sample size, expected conversion, statistical significance level and measurement time. Learn more about what else is worth paying attention to when planning and administering tests.   What are […]

Your online store is a technology company and not a trading company! Buzz words such as customer intelligence, deep learning, big data, and machine learning are more or less the synonyms of artificial intelligence. All of them concern issues related to the processing of vast amounts of information that are available at our fingertips. Until […]

#CustomerSuccess is a series of interviews with the owners or managers of the largest and fastest growing eStores. The interviews are devoid of marketing noise so that the readers can learn first-hand how people working in eCommerce built their position and achieved success. In the interviews they reveal i.a. what they put emphasis on in […]

Today we are speaking with perhaps the youngest and most popular Polish clothing brand owner. Please welcome Mariusz Mac, the owner of Aloha From Deer. We talked with Mariusz about the UX of an online store, stationary stores and, of course, the success of printed sweatshirts.

A short story on how we managed to develop the first CRM for eCommerce that rocks! edrone is collecting and analyzing online store visitors and customers data. The plugin allows processing personal data in real time, in order to communicate with them through dynamic and personalized emails. So wake up an inactive loyalty program, VIP’s […]