Shopping carts are abandoned in all online stores. It’s a problem that we cannot completely prevent and which is influenced by a number of factors. You can, however, minimize this phenomenon through an appropriate UX of your store, and with the help of systems such as marketing automation and eCRM you can recover up to […]

How do eCRM systems collect customer information and why is it so important for effective marketing? How can you use information about your clients’ social media activity? Find out the answers to these and other questions and find out how you can benefit from marketing automation. Marketing automation systems compensate for the lack of personal […]

Over the last 2 months, edrone have visited 4 cities in Europe, all thanks to their expansion of the global company. Why did we decide to participate in foreign fairs? How much does it cost and is it profitable? And finally the most important question, is it worth it? Why do we go to fairs? […]

These days, a great majority of Internet users checks reviews of individual shops before buying from them. Internet users compare different offers to find the most attractive ones. Getting a customer to visit our website is not enough to convince them to conclude a transaction. We need to look after our customers at all stages […]

Thanks to the computer relieving us of some tasks, marketing automation is not only a time-saving measure., but it also allows performing tasks which would not be possible without technology, including sending personalized product recommendations. What should you remember about before getting started? Marketing automation system won’t do everything for you. As a marketer, you […]

Is it possible to create customized recommendations for e-store customers without personal contact? Yes, it is, thanks to artificial intelligence. Find out what machine learning is and how you can use it in your e-business. See that the latest technologies are at your fingertips. When shopping online, customers consult other users and compare the offers […]

Ignoring the knowledge of users visiting your e-store, you lose 90% of your revenue. Find out how to get to know your customers and use this knowledge to drive effective marketing and sales. Knowing the target audience is the basis for effective marketing. If you have an online store, you need to have knowledge about […]

Effectiveness hundreds of times higher than newsletter? Welcome to the world of the big data. This article shows what can be achieved by using a marketing automation system. React to customers’ behaviors in real time – such as viewed products or abandoned carts – and engage your clients. How to conduct effective marketing based on […]

Each email newsletter is sent in order to increase sales and the number of leads. They are a part of marketing strategy for every brand. If they are engaging, you will see growth in the number of readers and you will easily build an audience for your content.

We’ve taken the risk and decided to create a new product category, but at the same time we’ve opened ourselves to an incredible opportunity of entering the market with the first ever boxed SaaS solution for e-commerce. We’ve been tempted by the latter. “If you cannot be first in your category, setup a new category” […]

Do you want to finally reach customers who ignore newsletters? Are you tired of AdBlock and spam filters? We know how to solve this! Learn more about push notifications, that enable you to reach up to 76% of the users visiting your online store. Make your customers receive personalized messages tailored to their needs, and […]

Marketing Netflix would not be ashamed of! Learn what the phrase segment of one means and how you can use that knowledge in order to assist communication with your customers. Send newsletters precisely customised to their needs. The article discusses how to make recommendations to customers of an e-shop on the basis of purchases made […]