The RFM methodology allows us to easily understand customers based on their purchasing behavior, although its biggest advantage is in the easiness of creating communications and campaigns for selected segments. When analyzing customers with the use of this method we take into consideration three values: Recency meaning the time since the last purchase, Frequency which […]

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM.

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM.

On the eve of its third anniversary, edrone launches a new service plan for its largest customers. The Enterprise plan is now available as an experience cloud and features both marketing automation and CRM functionalities. How much is edrone Enterprise going to cost?

 On the eve of its third anniversary, edrone launches a new service […]

You probably don’t need convincing how effective e-mail is as a channel of communication with a customers. Promotions, new products, cross and up-selling actions or promotion of internal content. Each of us sends such messages. Unfortunately, it sometimes happens that we lose this laboriously acquired lead. We organize promotions and competitions, distribute discount codes or […]

For lack a better word, the term „lead” is usually translated into Polish as a potential customer. Well, it’s not exactly the right term, because there are usually more potential customers than leads. What is a lead then, and what to do to make them become a customer?

Well prepared for Black Friday, together with the office of Pilch Piotrowski & Partnerzy, on Thursday, November 23, we visited the conference entitled „GDPR in marketing” in order to prepare the e-commerce industry for developing regulations. Att. Marcin Pilch performed as one of the speakers and shared his knowledge on how edrone adapts the marketing […]

Ten minutes for a meeting – that was the iron rule which we had agreed on a few days before the beginning of the trade fair. We knew that there would be a lot of visitors, including those interested in ☰edrone and its capabilities.

Shopping is a pleasure, but it is also a sad obligation. For those tired of rummaging in the store shelves, but also those who are going wild while shopping – omnichannel in trade will be good news; this means combining multiple shopping paths into one and freely switching between them.

If you were to ask randomly encountered people what is a pop up, the most common response (of course other than „Pop up? Never heard of it”) would be: „It’s an annoying popping up window”. Exactly.

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now.

CRM is growing as an industry, and with this rapid growth, software is being adapted to fit the demands of companies who have more specific requirements when it comes to managing customer data.