For lack a better word, the term „lead” is usually translated into Polish as a potential customer. Well, it’s not exactly the right term, because there are usually more potential customers than leads. What is a lead then, and what to do to make them become a customer?

Well prepared for Black Friday, together with the office of Pilch Piotrowski & Partnerzy, on Thursday, November 23, we visited the conference entitled „GDPR in marketing” in order to prepare the e-commerce industry for developing regulations. Att. Marcin Pilch performed as one of the speakers and shared his knowledge on how edrone adapts the marketing […]

Ten minutes for a meeting – that was the iron rule which we had agreed on a few days before the beginning of the trade fair. We knew that there would be a lot of visitors, including those interested in ☰edrone and its capabilities.

Shopping is a pleasure, but it is also a sad obligation. For those tired of rummaging in the store shelves, but also those who are going wild while shopping – omnichannel in trade will be good news; this means combining multiple shopping paths into one and freely switching between them.

If you were to ask randomly encountered people what is a pop up, the most common response (of course other than „Pop up? Never heard of it”) would be: „It’s an annoying popping up window”. Exactly.

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now.

CRM is growing as an industry, and with this rapid growth, software is being adapted to fit the demands of companies who have more specific requirements when it comes to managing customer data.

What is GDPR and should we be afraid of it? GDPR is a general resolution on personal data protection. Its rather lengthy name is the Regulation (EU) No 2016/679 of the European Parliament and the Council dated 27th April 2016 on the protection of natural persons’ data in accordance with personal data processing regarding free movement […]

In 2014, Google paid over $400 million for Deep Mind Technologies, a London-based startup focused on the deep learning research. The company was working on creating a face recognition technology based on data sent…

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious?

Imagine that you don’t have to filter the content or the products that interest you every time you visit the website of your favorite store, but that instead a personalized site is automatically displayed. The ENTIRE SITE, and not just single product recommendations. Sounds good, right?

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.