How No-Code is Changing E-commerce Operations
For the longest time, technological advances seemed intimidating for many industries including e-commerce. Adapting to a tool meant getting hours and hours of training for using a technical domain that we don’t know anything about.
Fortunately, things have changed. Thanks to the revolution of no-code.
Research suggests that by 2024, low-code and no-code development will be responsible for more than 65% of application development activity.
No-code development has provided e-commerce businesses with limitless opportunities — opportunities that were locked off to non-programmers before.
The requirement for minimum technical prowess changes a lot of things. Check out some of the top ways how no-code is changing the e-commerce landscape.
Before no-code, there was no option but to build your online store from scratch. And while you can still do that, the major issue that persists is the cost associated with developing an all-code application for your online store. The cost of building from scratch depends on how much customization you want but it is generally more expensive than no-code.
A no-code solution is essentially a ready-made website that can be customized according to your online store. It’s an excellent alternative for small and medium businesses that have budget and talent constraints.
The visual interface of a low-code/no-code platform allows developers to just drag and drop these components to speedily build applications. Understand that this method doesn’t completely eliminate coding. But it does provide developers with the flexibility to customize applications at interface and code levels.
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Catalog and Stock Management
Managing catalogs and stocks for your online store is no cakewalk. Each time you’re challenged to edit product descriptions, upload new photos, and structure your product. Adding lists or catalogs involved manual labor and a long list of internal approvals before it could go on websites.
E-commerce stores needed a mechanism to easily upload new items and give the right amount of information that the customer needs.
No-code tools allow you to take charge of your stock management where you can manage online product catalogs without depending on the developers. With workflow automation, online stores can easily list new products and services which saves time and money.
Data is the sole fuel that backs major marketing campaigns for e-commerce stores. Stores deal with ample data coming from other stakeholders such as customers, courier service providers, order management systems, and suppliers. The data needs to be integrated into the e-commerce systems to avoid information silos.
Low code platforms reduce the time invested in development since it includes pre-built connectors for popular data sources. It speeds up the integration process with automation and also allows the developers to be in control of the data at all times to maintain integrity and security.
No code has paved the way for a gateway between your e-commerce store and all of your tracking and analytics tools. They provide a unified programming interface that considerably signifies the integration for your developers. They don’t have to integrate with multiple services but just one.
Checkout and Payment Processing
Imagine putting in effort to bring the customer to the checkout page and then abandoning the cart or canceling the purchase altogether because they didn’t find a convenient payment method.
A recent study showed that 42% of shoppers abandoned their carts because their payment method wasn’t available. Do you know what it means? A significant reduction in revenue and sales with the only solution being of offering payment choices.
With no code, online stores can easily integrate with multiple payment methods. Some of the top choices customers seek are Paypal, Stripe, and Apple Pay. No code flexible payments and checkout options are available with a built-in tax compliance tool. It allows customers to purchase multiple products and complete their purchase with a secure transaction with their preferred payment mode.
Inventory largely makes or breaks an online brand. As we scale our businesses, we need to involve automation in inventory management. This automation is backed by no code. Inventory management is automated on the basis of categories, credit ratings, qualities, and value. It ultimately removes all the bottlenecks and managers can share this inventory with the rest of the departments with just one click.
This streamlining of processes results in faster approvals which leads to an increase in efficiency and accuracy in inventory purchase, and order tracking. Integrations with internal tools allow you to manage your inventory straight from your e-commerce platforms. Every time a purchase is made, a sales order will be created and your item’s stock will be updated.
E-commerce companies are flooded with trivial support queries. Most of these queries are either repetitive or require minimum human interaction. Customer support is also a department that requires a high budget since you cannot ignore it. No-code is allowing e-commerce brands to automate their first-level support so that the support team can address the queries that actually require their attention.
No-code chatbot and live chat tools facilitate quick and smooth interaction between the user and the brand. It helps brands meet today’s customers’ experiences with faster and more personalized digital experiences.
For every new feature added to your e-commerce site, you first need to run it through the development team. It is a critical aspect for creating marketing campaigns as the right timing can make a big difference in sales. With the ability to connect smoothly with other marketing platforms, no code facilitates a collaborative network through which you can build 360-degree marketing campaigns.
For some platforms, some integrations will be native while others will rely on no-code platforms for integrations like Zapier. There are various no-code tools for creating 360-degree marketing campaigns that help you control the marketing campaigns from start to end.
Just like any other industry, e-commerce is just at a nascent stage of understanding the potential of no code. It is already reaping the benefits in terms of a better user experience and site management.
The biggest benefit of no code is both its ease of use and low costs. It further backs the predicament that no-code solutions will only expand in the future and create better opportunities for the entire e-commerce industry and the buying experience as a whole.
Article by Tim Robinson, Digital Marketing Manager at PACK & SEND
CRM, Marketing Automation and Voice Commerce for online stores. All in one.