Due in part to the COVID-19 pandemic, the implementation of numerous restrictions and stay-at-home recommendations, the Home Furnishing industry has seen a huge increase in sales.

Growing privacy concerns have led some of the titans of the online space to take a new approach to user data, how it’s collected and how it can be used to personalize experiences.

From the perspective of years, Artificial intelligence has had some ups and downs. These are called A.I. winters, and upon its basis stands nothing else as fragile human nature: overly inflated expectations and naiveness.

One of the most annoying parts of the Internet from a customer’s perspective are pop-ups and notifications. About 73% of users say that pop-ups are the worst form of advertising. I don’t think any of us like intrusive ads and messages that interrupt our browsing online.

Even items you don’t normally associate with eCommerce can dramatically boost their sales through the tools the Marketing Automation makes available

We used to simplify things, and that’s perfectly ok. Thanks to some simplifications of reality, we can even comprehend lots of complicated and more abstract concepts. As I said, that is fine… unless simplifying leads to misconception. That’s what happened with third and first-party cookies…

The progressive development of new technologies has contributed to the partial transfer of stationary shopping to online stores. Nowadays, you are able to buy everything you need without leaving your home. Whether it is groceries, electronics, or garden accessories.

E-commerce is a hyper-competitive field, so it doesn’t take much to lose a potential client to another site with a better customer experience.

In the following article, we will focus on recommendation systems. Do they act as an intelligent salesperson, offering every client tailored offers, or rather… are they like a lazy salesperson, offering a couple of ready-made sets of products?

The Beauty & Personal Care Sector is one of the largest industries in the market today. This should come as no surprise since we are used to cosmetics being available anywhere and anytime. We have everything we need at our fingertips: from skin care products, cosmetics, perfumes to hair products.

Abandoned carts are one of those few e-commerce problems that haven’t been completely solved yet. But you do have options!

Although sometimes overrated to the detriment of non-verbal one, language is an essential part of communication. It’s pretty apparent for us, yet we don’t even consider it worthy of explaining.