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What is Zero-Party Data (and why you need it)

Data privacy regulations and tighter restrictions by web browsers are making it harder to track online activity – which can be good or bad depending on which side of the online ads industry you’re in. But there is a way to get insights about users without tracking them: Zero-Party Data.

Front-end evolution: towards performance and consistency

Some say that working on software architecture is like gardening. Since there’s no such thing as “the final season” or “final weather”, all you can do is to check the forecast for the upcoming days and introduce changes through a long list of iterations.

18 Ways to Boost e-commerce Conversions

Are there any words left that we haven’t already used to describe the incredible and continued growth of e-commerce? Year after year, even quarter after quarter, new records are set, more market share is taken away from traditional retail and more devices than ever are accessing online stores.

Continual Learning

Continual learning is a machine learning domain that aims to mitigate catastrophic forgetting and enable models to be trained with an incoming stream of training data.

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DynamoDB – Cost reduction of scan() method

In our company, some time ago we started receiving alarms about exceeding the quota for one of the tables in Amazon DynamoDB. This caused alerts in other parts of the system as the table is used by many different processes.

Ghost in the Marketing Machine

One of the many views regarding the philosophy of the mind is called „psychophysical dualism.” It was especially present in the texts of Descartes and postulated the separation of the psychological aspect of humanity from its physicality.

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