CRM

A fragrant Christmas tree, colorful lights, Christmas decorations and mock-ups of presents stare at us from shop windows months before Christmas.

The Beauty & Personal Care Sector is one of the largest industries in the market today. This should come as no surprise since we are used to cosmetics being available anywhere and anytime. We have everything we need at our fingertips: from skin care products, cosmetics, perfumes to hair products.

The hypercompetitive world of eCommerce offers customers more choices than they could ever take advantage of. There are basically infinite options for everything.

Tracking your customer acquisition costs (CAC) and customer lifetime value (CLV) may not be the most glamorous part of your marketing efforts but they have a fundamental impact on your bottom line.

Without established authentication protocols, your brand’s communication is much easier to forge, exposing you and your customers to hacking and phishing attacks.

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

Imagine if the title of this post was “The Secret to Success”! It would sound cliche, right? Every time we hear someone saying that they know “the secret” to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.

Each customer is, at the same time, different and unique. Why, then, treat them “like everyone else”, sending generic and mass messages? Let’s approach them in a more personalized way! Let’s analyze their consumption behaviors, know their needs and create the ideal message.

Everyone once heard that “knowledge is power”. That’s not true — as many other popular saying that we keep repeating without at least reflect on it. Knowledge is potential power. That’s it! Power derives from the application of what we know. Therefore, “Applied knowledge is power!”. Yes, it is.

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.

Well prepared for Black Friday, together with the office of Pilch Piotrowski & Partnerzy, on Thursday, November 23, we visited the conference entitled „GDPR in marketing” in order to prepare the e-commerce industry for developing regulations. Att. Marcin Pilch performed as one of the speakers and shared his knowledge on how edrone adapts the marketing […]

Ten minutes for a meeting – that was the iron rule which we had agreed on a few days before the beginning of the trade fair. We knew that there would be a lot of visitors, including those interested in ☰edrone and its capabilities.