CRM

If you were to ask randomly encountered people what is a pop up, the most common response (of course other than „Pop up? Never heard of it”) would be: „It’s an annoying popping up window”. Exactly.

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now.

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious?

Imagine that you don’t have to filter the content or the products that interest you every time you visit the website of your favorite store, but that instead a personalized site is automatically displayed. The ENTIRE SITE, and not just single product recommendations. Sounds good, right?

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence.

You are looking at suede shoes in an online store. You made your choice, thought it through and you are determined to buy. You add the product to the cart and see the information „Customers who had bought this product also bought…” with some pictures of recommended products.

Let anyone reading this article right now try to remember how many newsletters they have received today – and how much have they really memorized. Exactly. Newsletters are often repetitive, predictable and simply boring. It does not have to be like that.

Thanks to marketing automation we can save time, we can personalize the content sent to the customers, and we have the ability to perform activities such as product recommendations, which would not be possible without the help of technology. As a result, we can increase store sales and earn more money. Why should you automate […]

If pop-ups have so far been associated with intrusive advertising, it’s time to change that way of thought, because they can be a very useful tool. Learn how to use popups to expand your newsletter database, as well as what Google thinks about them and how they affect eCRM. Probably most of us know what […]

Shopping carts are abandoned in all online stores. It’s a problem that we cannot completely prevent and which is influenced by a number of factors. You can, however, minimize this phenomenon through an appropriate UX of your store, and with the help of systems such as marketing automation and eCRM you can recover up to […]

How do eCRM systems collect customer information and why is it so important for effective marketing? How can you use information about your clients’ social media activity? Find out the answers to these and other questions and find out how you can benefit from marketing automation. Marketing automation systems compensate for the lack of personal […]