Email marketing

Black Friday is fast approaching! On November 26, shopaholics will be able to hunt for the price reductions and discounts lurking in every corner!

Without established authentication protocols, your brand’s communication is much easier to forge, exposing you and your customers to hacking and phishing attacks.

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

Are you creating attractive content but not getting the email deliverability or open rates you want? We’re here to help! Follow these 18 tips to make sure your emails will actually reach your customers’ inboxes.

As companies operating in the digital world, we need to collect and process the customer’s data while making sure he/she is aware of what pieces of data are being used, as well as how, why, and when they are being used.

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

There are two key characteristics that make the e-commerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

With the advent of social media and the enormous possibilities of advertising on these venues, many companies have turned their backs to Email Marketing — literally.