Customer Experience

A fragrant Christmas tree, colorful lights, Christmas decorations and mock-ups of presents stare at us from shop windows months before Christmas.

Due in part to the COVID-19 pandemic, the implementation of numerous restrictions and stay-at-home recommendations, the Home Furnishing industry has seen a huge increase in sales.

One of the most annoying parts of the Internet from a customer’s perspective are pop-ups and notifications. About 73% of users say that pop-ups are the worst form of advertising. I don’t think any of us like intrusive ads and messages that interrupt our browsing online.

The progressive development of new technologies has contributed to the partial transfer of stationary shopping to online stores. Nowadays, you are able to buy everything you need without leaving your home. Whether it is groceries, electronics, or garden accessories.

eCommerce is a hyper-competitive field, so it doesn’t take much to lose a potential client to another site with a better customer experience. That’s why every single aspect of your online store needs to be perfected to your buyers’ convenience: from the main page’s design to the milliseconds it takes for a product picture to […]

The Beauty & Personal Care Sector is one of the largest industries in the market today. This should come as no surprise since we are used to cosmetics being available anywhere and anytime. We have everything we need at our fingertips: from skin care products, cosmetics, perfumes to hair products.

Abandoned carts are one of those few eCommerce problems that haven’t been completely solved yet. But you do have options!

The hypercompetitive world of eCommerce offers customers more choices than they could ever take advantage of. There are basically infinite options for everything.

These days, everything is about improving, changing, protecting, examining or reinventing the “customer experience”. No one was talking about this just a few years ago so where did it come from and what’s it all about?

Data privacy regulations and tighter restrictions by web browsers are making it harder to track online activity – which can be good or bad depending on which side of the online ads industry you’re in. But there is a way to get insights about users without tracking them: Zero-Party Data.

Your marketing strategy might be focused on email, social media, blogs, influencers, etc.; however, your number one “window” to show the real identity of your eCommerce and so engage your visitors, turning them into loyal customers, is closer than you think: your website (your eCommerce’s home).

Your eCommerce website is not only a catalog or an online product shelf. It’s a place where you can listen and talk to your visitors and communicate with them using a library of tools powered by modern technology.