Consumer electronics are the perfect showcase for everything marketing automation can do.

The hypercompetitive world of eCommerce offers customers more choices than they could ever take advantage of. There are basically infinite options for everything.

Returns are simply a fact of life in retailing generally and ecommerce in particular. In fact, a generous, customer-friendly return policy is a key element of a successful online sales operation.

Every marketing team is faced with the same task — creating a never-ending list of topics for the various kinds of content they need to support their brand or product.

Data privacy regulations and tighter restrictions by web browsers are making it harder to track online activity – which can be good or bad depending on which side of the online ads industry you’re in. But there is a way to get insights about users without tracking them: Zero-Party Data.

Some say that working on software architecture is like gardening. Since there’s no such thing as “the final season” or “final weather”, all you can do is to check the forecast for the upcoming days and introduce changes through a long list of iterations.

Are there any words left that we haven’t already used to describe the incredible and continued growth of e-commerce? Year after year, even quarter after quarter, new records are set, more market share is taken away from traditional retail and more devices than ever are accessing online stores.

Let’s see how Machine Learning can be built in the cloud. We’ll explore AWS services that will help you boost your productivity on the path from research to production.

In our company, some time ago we started receiving alarms about exceeding the quota for one of the tables in Amazon DynamoDB. This caused alerts in other parts of the system as the table is used by many different processes.

Information is essential to properly recommend items. When we know something about a user all we have to do is confront him/her with AI, and a ghost hidden in the Marketing Machine will take care of rest.

Marketing Machine is our trademark for sets of recommendation algorithms that are easy to implement in every eCommerce. They rely on various, sometimes simple, yet efficient recommendation methods, turning each shop into a “Marketing Machine”.

Third-party cookies are on the way out, and that might seem like good news for anyone concerned about online privacy. But personalized online ads aren’t going anywhere. So what will replace third-party cookies? Meet the main contenders.