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Your marketing strategy might be focused on email, social media, blogs, influencers, etc.; however, your number one “window” to show the real identity of your eCommerce and so engage your visitors, turning them into loyal customers, is closer than you think: your website (your eCommerce’s home).
Therefore, your on-site marketing should be a priority since it will be the place your visitors get the real first impression about your online store.
The communication tools you display within your website are as important as the design you’ve chosen to build it.
We have recently ran a webinar covering this topic: On-site Marketing for eCommerce. Here you can watch its recording (and, please, leave your comments below it so we can learn from your feedback):
Also, here you can go over the entire presentation used during the webinar:
How is your on-site marketing doing?
We hope that now, more than before this webinar, you are aware of how important it is for your business to properly use the best tools for your on-site marketing: pop-ups, web layers, push notifications, ands dynamic displays.
So, keep up the great work!
Brazilian living in Poland. Lived for 10 years in the U.S. With experience in international business management and marketing. Currently, Country Manager at edrone Brazil.