edrone eCRM for e-commerce - Push notifications

Push notifications for web browsers

The marketing success of many online shops depends primarily on whether they reach the most sought-after customer groups and whether these consumers want to get to know the offer presented to them in electronic form. When sending such messages to the e-mail address, it must be expected that the e-mail may not be opened by the customer at all or may be entered in the SPAM folder. However, there is a way to prevent this. The messages sent by us can be displayed immediately on the device on which the recipient works. All thanks to the push notifications.


What are push notifications?

Every Internet user sees daily push notifications. This term is usually understood as a short message that can be seen while browsing certain web pages in the lower right corner of the screen. It's important to know that push notifications usually come from a completely different portal - usually web pages that the user has visited at least once and has agreed to send such notifications. The content of this type of information generally relates to new products, promotions or sales, the main purpose of which is that the customer clicks on the message that immediately brings it to the sender's website.

When is it recommended to use push notifications?

The use of push notifications is generally recommended to all online stores, regardless of the type of products offered. If you are wondering how to increase your sales, this is undoubtedly the solution for you. You should be aware that it is currently very difficult to increase the number of potential customer visits to online store websites. Push notifications are also particularly useful in the context of running websites that generate advertising revenue.

The benefits of push notifications

It should be kept in mind that push notifications reach the users without having their e-mail addresses. To gain a new recipient, you only have to get permission from him to send certain messages to him, which is not very difficult. Browser alerts work correctly on all devices, whether it's a laptop, tablet, or smartphone. The conciseness of the content and the visibility of the message also support this type of notifications.

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